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PMS cravings: definition and meaning

2 min read · Updated October 27, 2026

Definition

PMS cravings are strong urges to eat particular foods, most often chocolate, sweets, salty snacks or carbohydrates, in the week or so before a period. They are linked to the luteal-phase rise in progesterone and appetite, falling estrogen, and dips in serotonin. Cravings are common, usually ease once bleeding starts, and are not a lack of willpower.

Why cravings show up before your period

  • More energy burned: resting metabolism rises slightly in the luteal phase, by roughly 2 to 10% in studies, so appetite goes up.
  • Progesterone: tends to increase hunger, while estrogen, which dampens appetite, falls.
  • Serotonin: carbohydrates can briefly lift serotonin, which may explain the pull toward sweet and starchy comfort food when mood dips.
  • Stress and tiredness: poor premenstrual sleep raises hunger hormones.

Working with cravings, not against them

TryWhy it helps
Regular meals with protein and fiberkeeps blood sugar steadier
Plan a satisfying treata small planned portion beats an all-or-nothing battle
Complex carbs like oats, potatoes, whole grainssame comfort, longer-lasting energy
Magnesium- and calcium-rich foodslinked to fewer PMS symptoms in some studies
Earlier bedtime that weekless sleep, more cravings

See period cravings, why you crave chocolate and what to eat on your period.

Cravings and mood

Cravings often arrive together with low mood, irritability or anxiety in PMS. Noticing that they appear on the same cycle days can take away guilt: it is your hormones, not a failing. If eating feels out of control or tied to distress, a doctor or eating disorder service can help.

Frequently asked questions

How many days before a period do cravings start?

Usually 3 to 7 days before, sometimes from ovulation. They typically fade within a day or two of bleeding.

Are PMS cravings a sign of a deficiency?

Usually not. Chocolate cravings are sometimes linked to magnesium, but evidence is weak. Hormones and mood explain most cravings.

Sources

  1. Office on Women's Health: Premenstrual syndrome
  2. Webb P. 24-hour energy expenditure and the menstrual cycle. Am J Clin Nutr (1986)

This page is for information only and isn’t medical advice. If something worries you, please talk to a doctor.

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